FIRST DIRECT Logo
FIRST DIRECT
Logo

About FIRST DIRECT Logo
The logo features the company name "first direct" in a clean, modern sans-serif font. The text is predominantly in lowercase, emphasizing a friendly and approachable brand image. The color scheme is stark, with the text rendered in white against a solid black background, creating a high-contrast and easily legible design. The "first" portion is in a lighter weight than "direct," adding a subtle visual distinction. The overall layout of the logo is horizontal, making it suitable for various applications in both digital and print media. This minimalist style conveys professionalism while retaining a contemporary feel, ideal for a financial services brand. The absence of additional graphics or embellishments keeps the focus on the text, reinforcing the company's straightforward and customer-oriented philosophy.
The FIRST DIRECT logo is a business logo made up of around 3 different colors.
The FIRST DIRECT logo contains a number of different shapes, including 1 rectangle, 7 stars and 8 circles.
The FIRST DIRECT logo is made up of a bunch of different colors. These colors include black, purple and silver. Beyond those 3 basic colors there are also 3 more specific colors found, these include almost black, slate grey and pinkish grey.
The FIRST DIRECT logo is a Bank, Insurance, Business, United Kingdom, First and Direct logo.
Basic Colors
We've taken a look at the image and pulled out some colors that are common across lots of logos. The colors below aren't the exact colors found in the image, but approximations to common colors.
Advanced Colors
We've extracted the below 'advanced colors' from the logo. These should be much closer to the actual colors found in the logo. Our extractor tries to only take the main colors of the image and tries to ignore shading on anti-aliasing or shadows. This generally leads to better results, but in some circumstances you might find a few unusual colors being pulled from the logo.
Hex Colors
The below are the hex colors that are found in the logo. You can assume that these are the actual colors used in the logo. Our color extraction tool that takes the colors from the logo tries to ignore anti-aliasing and shadows, so you may sometimes find a slightly odd result, but this is rare. These colors should be very similar to the Advanced Colors, but you'll notice subtle differences. If you're interested in the exact color then use the hex, but if you're trying to describe the logo then use the Advanced Color or the Basic Color above.